Second Chance is a kit and an application with all the essentials to start sewing
More than a sewing kit and an application that brings together all the needle-mates, Second chance is a new hope, a new opportunity offered to fix the mistakes of the past. It gives a new life to one’s clothing, to one’s planet, as well as to a love relationship that is too quickly abandoned. Second chance is a love story between us, our clothes and our planet.
Second Chance is a kit with all the essentials to start sewing. It gives access to an application with tutorials, and a community of sewers.
Overview of the Solution
When we first heard of circular economy, and when we had to think about a sustainable consumption, we immediately thought of clothes. Indeed, clothes are part of our daily lives, they are essential to us, and we all have clothes in our wardrobes. However, we also know that fashion, particularly the fast-fashion industry is a very low achiever: it ranks as the second most polluting industry in the world. It encourages overproduction, which has a detrimental impact on raw materials, climate change and biodiversity. In fact, according to the Brut. media, the average life span of a T-shirt in the world is only 35 days. Consumers renew their clothes very frequently to stay abreast of trends. Barely worn clothes are rapidly discarded and thrown away.
Fast fashion reveals our new ways of consuming, and has a very negative impact on the environment. In this context, the issues of ecology and sustainability are interesting because when it comes to making efforts and changing our consumer habits, we don’t want to do so at the expense of our style. For this reason, we decided to target the 16-26 year olds. They are very concerned by style : if some of them already have a strong styling, while other are still in search for their own style and identity.
Our research has led us to understand that if we simply wear our clothes a bit longer, we could reduce our waste and slow down our consumption. Our solution is to fall in love again with our old clothes. Let’s be clear about it: saving your clothes and saving your style is saving your planet. To do so, we have to give to the 16-26 year olds the tools to repair and customize their clothes easily. We also want them to be part of a community, because changing together, doing things together is always most enjoyable. We created Second chance: a sewing kit and an application with tutorials, inspiration, and a community of sewers, called the needle-mates. More than a sewing kit & an application that brings together all the needle-mates, Second chance is a new hope, a new opportunity offered to fix the mistakes of the past, to give new lease of life to one’s clothing, to one’s planet, as well as to a love relationship that is too quickly abandoned. Second chance is a love story between us, our clothes and our planet.
Mathilde Guévin, Morgan Gomez, Romane Dède and Léa Jéquier
École Estienne, France